Mr. Arif Bedir started his business life in 1994 with men's suits production and worked at every stage of textile until 2005. Since 2005, he has been working in the underwear sector and has experience in production and marketing in this field.
We know that in the underwear market today, the brand adds value to the price rather than the product and therefore the prices are high. With this awareness, to produce quality products with our 15 years of experience and know-how in the sector and market at an affordable price to win the satisfaction of the end consumer. To create brand value with our registered brands and meet the needs of the market.
To increase our brand awareness in the field of underwear and pajamas by providing innovative, quality-based, rational, principled and responsible approach and continuous R & D and P & D. To produce products in the quality of underwear groups produced by the brands which are proven in terms of brand awareness in the market and to reach the end consumers with more affordable prices.
